For the nonprofits exploring consciousness, healing and the afterlife.
Google gives eligible nonprofits $10,000 a month in free search ads. Most never claim it.
We help you use it to reach the people looking for your work.
WHO WE WORK WITH
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![A lone figure standing beneath the northern lights]()
Consciousness research
Foundations and research funds publishing peer-reviewed work.
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![A wooden retreat lodge in a green meadow surrounded by forest]()
Meditation and retreat centers
Nonprofit centers running programs, trainings and residencies.
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![A path through a tunnel of trees toward a warm glowing light]()
Near-death and afterlife research
Organizations collecting, archiving and publishing first-person accounts.
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![Hands resting over the heart]()
Somatic and healing education
Nonprofits teaching embodiment, breathwork and body literacy.
Lisa joined the Near-Death Experience Research Foundation as a volunteer and built important parts of our content program from the ground up. She created the production systems and editorial standards, developed our YouTube and LinkedIn channels, and then prepared clear training materials so that other volunteers could continue the work successfully. What especially distinguishes Lisa is that she does not merely complete projects, she builds thoughtful, durable systems that enable an organization to keep growing without becoming dependent on her. Her initiative, strategic judgment, professionalism, and commitment to our mission have been exceptional. Lisa has made a lasting and highly valuable contribution to NDERF, and I recommend her enthusiastically and without reservation.
Jeffrey Long, MD
Founder, Near-Death Experience Research Foundation (NDERF.org)
HOW IT WORKS
Apply
We handle the Google for Nonprofits registration and the Ad Grants application with you.
Build
Campaigns, keywords and ad copy written for your programs, in language your audience trusts.
Capture
A landing page and email signup that turn each click into a contact you own and can reach again.
Track
Conversion tracking on the actions that matter to you: donations, registrations, signups.
Maintain
Monthly checks against Google's rules, ongoing optimization and a plain-English report.
The grant is free. Keeping it takes work.
Google checks every Ad Grant account against its rules. Your ads need at least a 5% click-through rate each month, and two months under means deactivation. You also need conversion tracking that records real actions every month. Most accounts get built once and then drift. We stay on yours.
CASE STUDY
InnerScience Research Fund
We got InnerScience approved for the Ad Grant and built their account from scratch. Then we ran ads for their three-day online event.
The ads held an 18.74% click-through rate, and top ads reached 25.26%. Google’s minimum is 5%.
The campaign drove about 3,090 conversions at $1.55 each.
Questions nonprofits ask us
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Most US 501(c)(3) organizations are, once they’re registered with Google for Nonprofits. Government entities, hospitals and schools are excluded. We’ll confirm yours on the call.
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It’s ad credit for Google search ads, up to $10,000 a month. It can’t be withdrawn or spent on anything else.
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The grant is free. Our fee covers setup and monthly management. We quote after the 30-minute call, once we’ve seen your site and goals.
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Google lets you request reinstatement once the account is back in compliance. We can audit it, fix what tripped the rules and file the request.
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We do. Every keyword list and every ad is written for your programs and checked against what your research shows.
