Google Ad Grant 101: What It Is and How to Get Started

Here’s what you’ll learn:

• The eligibility requirements (who qualifies, and who doesn’t)

• A bonus perk many nonprofits overlook: Google Workspace for Nonprofits (free or discounted Gmail, Docs, Drive, Calendar, and more)

• The simple 3-step process to get started:

  1. Apply for a Google for Nonprofits account → google.com/nonprofits

  2. Once verified, activate the Google Ad Grant → google.com/grants

  3. You can also activate Google Workspace for Nonprofits (and other perks like YouTube and Google Maps/Earth).

👉 Helpful links from this lesson:

• Google Ad Grants overview: https://www.google.com/grants/

• Google for Nonprofits eligibility: https://www.google.com/nonprofits/eligibility/

• Apply for the Ad Grant: https://www.google.com/grants/get-started/

In the next video, we’ll tackle the most common pitfall of the whole process — verification. That’s where a lot of nonprofits get stuck, and I’ll show you how to navigate it.